Brand kit

The Snoop brand.

One chubby detective, a bold wordmark, and a very yellow world. Everything you need to put Snoop somewhere is here.

Logo

Snoop

Text-only wordmark, Nunito Black. Use it small (nav, footer) where the full bear logo would crowd.

Download logo .png

App icon

The full detective bear, centered on Snoop yellow. iOS and the browser round the corners for you, so the source stays a clean square.

Icon 512 Icon 1024

The bear

Mascot · transparent .png

Download

On the case · animated loop

Download .webp

Colors

#f6c63e

Snoop Yellow

Primary background

#fbd24e

Bright Yellow

Marketing / store frames

#1a1508

Ink

Text, buttons, outlines

#fff7e0

Cream

Alternating sections

#d9480f

Accent Orange

Eyebrows & highlights

#16a34a

Match Green

Match scores, success

#22d3ee

Bio Cyan

Biometric scan accent

#7a6c41

Muted

Secondary text

Typography

Nunito Aa Bb Cc 0123

Snoop before you trust SemiBold 600
Body, labels

Snoop before you trust Bold 700
Sub-headings

Snoop before you trust ExtraBold 800
Buttons, emphasis

Snoop before you trust Black 900
Headlines, logo

Personality & voice

Snoop is a clumsy, chubby, diabetic bear who spends his free time snacking and snooping. The voice is warm, a little cheeky, and never creepy. We make a slightly silly promise (find anyone from a face) and keep it friendly, private, and safety-first.

🍩 Snacky 🔍 Nosy 😴 Sleepy 🐻 Loyal

✓ Keep the wordmark and the bear together as the primary logo.
✓ Put ink-black type and the bear on the Snoop yellow.
✓ Give the bear room to breathe. He is the hero.
✓ Use the rounded Nunito weights for everything.

Don't

✕ Recolor the bear or the yellow.
✕ Stretch, rotate, or add drop-shadows to the wordmark.
✕ Place the logo on busy photos without a solid backing.
✕ Swap in a different typeface for headlines.

In the wild

Grab the assets.

Right-click any asset above to save it, or pull them straight from the brand folder.

Logo Icon Mascot Animation